Winning At Retail by Willard N. Ander, Neil Z. Stern

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Winning At Retail

Author : Willard N. Ander, Neil Z. Stern

Publisher : Wiley

Published : 2005-01-21

ISBN-10 : 0471671649

ISBN-13 : 9780471671640

Number of Pages : 288 Pages

Language : en

Descriptions Winning At Retail

Praise for Winning At Retail"Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you."-Jim Rand, Senior Vice President of Business Development, McDonald's Corporation"Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice."-Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa"In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book."-Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management

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Results Winning At Retail

Retail Definition & Meaning - Merriam-Webster - retail: [verb] to sell in small quantities directly to the ultimate consumer

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Winning at Retail Free Summary by Willard Ander and Neil Stern - Authors and retail consultants Willard Ander and Neil Stern explain what went wrong and tell retailers how to stay alive and thrive. They prescribe their theory, called "Est," as in the superlative suffix. Be the best, they say, in assortment (biggest), price (cheapest), customer service (easiest), speed of service (quickest) or fashion (hottest)

Winning At Retail: Developing a Sustained Model for Retail Success - "Winning at Retail offers the most effective strategies available for retailers. At McDonald s, the Quick-EST model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company s strengths to become a leader in your category and stay in tune with

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Winning At Retail: Developing a Sustained Model for … -

Winning at retail: research insights to improve the packaging of - Web · Winning at retail: research insights to improve the packaging of children’s products - Author: Scott Young. Emphasises the importance of packaging in influencing …

Winning At Retail: The 9 Habits Of The Best - Medium -

Winning At Retail: Developing a Sustained Model for Retail … -

Winning at Retail: 9 Habits of The Best - LinkedIn - Web · Every day, it seems, there are more headlines about retail failure, struggles, and declining sales at malls. The mixed bag of 2017 included a record for store closings …

Winning At Retail: Developing a Sustained Model for … -

Winning At Retail: Developing a Sustained Model for Retail Success - WebDescription. "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to …

Winning at Retail: An In-Depth Look at Retail Execution - WebWinning at Retail: An In-Depth Look at Retail Execution. You’ve created a great product, landed a national retailer, and established a strategic marketing campaign to support the …